Get Found for Local Search Terms in:
Just beneath Google’s local pack you will find the highly coveted organic listings. The goal is to get you in both the Local Pack listings, as well as the organic listings.
Google Local Pack
Google’s Local Pack appears just beneath the ad section, and is accompanied by a map showing your location. It also gives information such as your website, and phone number.
What is Local SEO?
Local SEO is the practice of optimizing a business’s website to perform well in local search. The goal of Local SEO is to help drive people who are near your business and searching for your products or services online into your store or office. According to a study conducted by Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
What We Do
Local Focused On-Site Optimization
Local focused on-site optimization is performed by adding local data and meta-data to your sites content and html.
Consumers are interested in the following data when searching for local information:
- Business Hours
- Store or office location
- Phone number
- Directions to your store or office
- Availability of your product or service
We make sure this data is included in the proper areas of your site.
Meta-data such as title tags, headers, meta-descriptions, and alt-tags are adjusted using local search terms.
Structured data is added to html to help search engines better understand your content. Adding structured data to a website can help search engines create Rich Snippets (Reviews, Product Snippets, Recipe Snippets, Events, Knowledge Graph, etc.). Rich Snippets can help boost your CTR (click-through-rate) which positively affect your rankings and drive more people to your website.
Google My Business Page
Having a Google My Business page is critical to a Local SEO strategy. When someone conducts a local search Google’s SERPS display what is called a “local pack.” A “local pack” displays the top three business locations that pertain to the persons search. It includes the business address, phone number, website, and directions to the business location. The local pack appears organically (you do not need to pay for your site to be shown in Google’s local pack), just after the paid search advertisements, and before Googles organic results. We make sure you have a well optimized Google My Business page.
A citation is a mention of your business name, address, and phone number, also referred to as a NAP, on another website. Citations help to validate your business which builds trust with search engines. We help ensure your business has a consistent NAP, and build quality local and generic citations.