Real Estate Agent Marketing

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Real Estate Agent Marketing

Crown Listings specializes in digital marketing for home real estate agencies of all sizes.  There are two main objectives of digital marketing for real estate: Branding, and lead generation.

 

Branding Campaigns for Real Estate Agents

Branding campaigns typically reach people at the very top of the sales funnel.  These are people who may not be interested in buying a new home yet, but whom you target in order to spark their interest.  Digital marketing branding campaigns are generally launched via Display Marketing.  Here are a few of the platforms we use.

Display Marketing Campaign Platforms:

  • Google Display Ads
  • YouTube Video Ads (AdWords Platform)
  • Facebook Ads
  • Bing Display Ads
  • LinkedIn Ads
  • Yahoo! Gemini

 

Lead Generation Campaigns for Real Estate Agents

Lead generation for real estate agents can be accomplished via many forms of digital marketing.  The two largest sources of leads generated generally come from search advertisements, and organic traffic through Local SEO.

 

Search Advertising for Real Estate Agencies

Search advertising is more effective than display advertising for lead generation. The reason it is more effective is because you can target people who are in the market to buy new homes.

Search advertising allows you to bid on very specific keywords that pertain to those looking to buy homes.  Search terms such as:

  • Homes for sale in ________
  • Buy a new home in ________

Or service related terms such as:

  • Real estate agents in_______
  • Listing agents in______
  • Top realtors in______

These are people that are much lower in the sales funnel, many of whom are ready to buy, or sell a home.

 

Local SEO for Real Estate Agents

A longer term strategy than search advertising, Local SEO campaigns yield massive benefits over time.

Similar to search advertising, Local SEO helps your company get found for specific search terms, especially those that deal with people looking to buy or sell homes.

The difference is that you do not have to pay each time clicks on your website.  Organic listings are earned, not bought.

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