Property Management Marketing

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Property Management Marketing

Crown Listings specializes in property management marketing, offering years of SEO and PPC experience.  There are two main objectives of digital marketing for property management companies: Branding, and lead generation.

There are many tools and tactics that can be utilized to accomplish branding and lead generating goals.


Branding Campaigns for Property Managers

Branding campaigns typically reach people at the very top of the sales funnel.  These are property owners and renters who may not be interested in your services right now, but whom you target in order to reveal yourself as an option for when they are in the market.  Digital marketing branding campaigns are generally most effective via Display Marketing.  Here are a few of the platforms we use.

Display Marketing Campaign Platforms:

  • Google Display Ads
  • YouTube Video Ads (AdWords Platform)
  • Facebook Ads
  • Bing Display Ads
  • LinkedIn Ads
  • Yahoo! Gemini


Lead Generation Campaigns for Property Management Companies

Lead generation campaigns for property managers can be accomplished via many forms of digital marketing.  The two largest sources of leads generated generally come from search advertisements, and organic traffic through Local SEO.


Search Advertising for Property Management Companies

Search advertising is more effective than display advertising for lead generation. The reason it is more effective is because you can target people who are in the market to rent a home.

Search advertising allows you to bid on very specific keywords that pertain to those looking to lease their homes.  Search terms such as:

  • Property management companies in ________
  • Property management companies near ________
  • Property management services

Or, people who are looking to rent homes:

  • Homes for rent in ________
  • Houses for rent in _______
  • Apartments for rent in ________
  • Best places to rent in ________
  • Etc.

These are people that are much lower in the sales funnel, many of whom are ready to rent now.


Local SEO for Property Management Companies

A longer term strategy than search advertising, Local SEO campaigns yield massive benefits over time.

Similar to search advertising, Local SEO helps your company get found for specific search terms, especially those that deal with people looking to rent homes or apartments.

The difference is that you do not have to pay each time clicks on your website.  Organic listings are earned, not bought.

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