Home Builder SEO

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Benefits of SEO for Home Builders

SEO for home builders varies slightly depending on the size of the builder (meaning the scope of the campaign), however, the goal is the same: SEO should help your company get found organically for search terms pertaining to new home sells in the areas/communities your homes are being built, so that your site generates more traffic, thereby helping your company generate more leads online!  This aids in the overarching goal of your company’s marketing efforts, which is to sell more homes.

The benefits of SEO for home builders are rich, and long lasting when done correctly.  Here are some of those benefits:

 

Free Leads

Organic listings are earned positions, not paid ads (They typically appear beneath ads, and local map listings).  That means all the people who click on a link to your site and fill out a form, or call your sells office, are “technically” FREE leads.  Technically, only because it takes time and money to implement a good SEO strategy.

Drive People To Sells Offices

SEO for home builders has a should have a local focus.  Local SEO helps get your sales offices on map listings, which helps drive customers not just to your website but to the sales offices of your model homes.

Develop Domain Authority

SEO helps increase your domain authority.  A high domain authority can help you rank faster for new home related search terms, which is vital when you want to be found right away for your NEW communities.

Tactics

Onsite Optimization

Title Tags, Meta Descriptions, Alt-Tags, Headers, Content, Site Structure, etc.

Offsite Optimization

Backlinks, Citation Building, Business Listing Pages, etc.

Blogging

Develop stronger topical authority over keywords pertaining to your services, and get more traffic to your website.

Years of Experience, Proven Results!

$1500/month
Standard Plus
  • 5 Blog Posts
  • Content Tuning
  • Content Re-purposing x3
  • Analytics Review for New Opportunities
  • Keyword Tracking (30 Keywords)
  • Competitor Analysis
  • Reporting
Learn More
$1000/month
Standard
  • 5 Blog Posts
  • Content Tuning
  • Content Re-purposing x3
  • Analytics Review for New Opportunities
  • Keyword Tracking (30 Keywords)
  • Reporting
Learn More
$500/month
Intro Plan
  • 3 Blog Posts
  • Content Tuning
  • Content Re-purposing x1
  • Keyword Tracking (10 Keywords)
  • Reporting
Learn More

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