Home Builder Pay-Per-Click Advertising

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Benefits of PPC for Home Builders

Pay-per-click advertising is an online marketing tactic in which advertisers can pay to place their ads on Search Engine Results Pages, Websites, Video Hosting Site, Mobile Apps, and more.  PPC advertising is a great way for home builders to reach potential home buyers at various stages of the sales funnel.

Crown Listings specializes in both Branding Campaigns to help gain awareness of your company or new development, and Lead Generation to help you sell more homes.  Here are some of the benefits of PPC, also known as pay-per-click advertising:

Fast Results!

Unlike organic results which must be earned over a period of time, pay-per-click advertising puts your company’s offerings in front of people right away. In fact, your ads can start showing to people just as soon as the ad approval process is complete (which is usually 24-48 hours, but sometimes shorter).

We build all of our campaigns with quality score in mind to help ensure your ads are being shown where they are most likely to be seen, at the lowest cost-per-click.  This usually translates into more leads at a lower cost-per-lead.

Quality Leads

When a pay-per-click campaign is set up properly, it targets the right people and eliminates unprofitable clicks.  With years of home builder PPC experience under our belts, we know how bring in traffic that is more likely to convert into quality leads for your business.

Types of PPC Advertising


Best for Branding Campaigns. Utilizes static images, animated images, and sometimes interactive images.


Best for Lead Generation campaigns. Search engine marketing allows you to target specific terms of people who are lowest in the sales funnel.


Also primarily used for Branding campaigns. Video is a richer form of media, and tends to leave a more lasting impression.  The two primary video marketing platforms we use are YouTube and Facebook.

Simple, Straight-Forward Pricing

12% of Ad Spend/month
  • Monthly Spend - $5,001+
  • Weekly Optimizations
  • Monthly Reporting
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14% of Ad Spend/month
  • Monthly Spend - $2,500 to $5,000
  • Weekly Optimizations
  • Monthly Reporting
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  • Monthly Spend - Up to $2500
  • Weekly Optimizations
  • Monthly Reporting
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Get a PPC Audit

Ask us to look at your current PPC campaign

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