Property Management Marketing Tools

Sections

Property Management CRM Software
Advertising Platforms
Review Sites
Review Management Software
Citation Building Tools

 

Property Management CRM Software

These CRM software programs are built specifically for property management companies:

Appfolio

appfolio

Features:

Online owner portal, renter portal, leases, payments, and maintenance requests.

Training and support

Marketing, accounting, and reporting tools

Pricing:

Residential – $1.25 per unit / month.

Commercial – $1.50 per unit / month.

Student Housing – $1.25 per unit / month

Community Associations – $.80 per unit / month

 

Property Matrix

Property Matrix

Features:

Enterprise class accounting

Lots of customization options: Automatic options, custom fields, custom reports, etc.

Document management

Communications Hub

Tenant portal

Pricing:

Standard – $239 / month (set up fee of 1 month)

Ultimate – $289 / month (setup fee of 1 month). Includes e-Signatures, check scanning, and Mobile App

Enterprise – Personalized quote needed

 

Propertyware

Propertyware

Features:

Owner and tenant portals

Automation options: Automate renewals, move ins, move outs, and more.

Online payments and fee managements

Pricing:

Basic – $1 per unit / month ($250 monthly minimum)

Plus – $1.50 per unit / month ($350 monthly minimum)

Premium – $200 per unit / month ($450 monthly minimum)

Advertising Platforms

These advertising platforms allow you to get your brand in front of people and/or generate leads for your property management company.  Most advertising platforms utilize pay-per-click, or impression based pricing.

Google AdWords

Show ads on Googles Search Engine Results Pages (SERPS), display ad-network websites, apps, and YouTube.

Bing Ads

Show ads on Bing’s SERPS, display ad-network, and Yahoo!

 

Yahoo! Gemini

Show ads on Yahoo! SERPS, native ads (ads that match the look and feel of the sites they are published on), and partner sites.

 

YouTube

Show ads before, during, or after a video starts (in-stream), or while people are searching for videos (discovery ads).  Discovery ads can also appear along side videos that are playing in the section to the right of the video.

 

Facebook

Show ads on Facebook news feed, right column, Instagram, and instant articles.

 

LinkedIn

Show ads in homepage feed, right rail, and sponsored mail.

 

Review Sites

Review sites not only allow people to rate your services, but they can also help drive people to your business, and help your local SEO efforts.  This is especially true of the first two, since they are tied in to maps listings as well.

Google My Business

Show up in Google’s Local Pack, and Maps listings.

 

Bing Places

Show up in Bing Local results, and Maps listings.

 

Zillow

Prospects can review your company’s ratings under the “agent finder” menu.

 

Yelp

Another popular, and heavily used review site that can be vital to the success of your company

 

BBB Business Profile

The Better Business Bureau rating system is designed to give people an idea of how a business interacts with its customers

 

Review Management Software

One of the concerns I hear most often about citation building is “how are we going to keep up with reviews…especially negative ones”.  Review management software makes it easy for you to keep track of what people are saying about your company on review sites, and reply to comments.

Review Push

Review Push

Features:

Multi-site monitoring

Email alerts with response options

Unlimited locations (depending on plan)

Missing profile alerts

Pricing:

Single Location Basic – $39 / month

Single Location Premium – $49 / month. Includes automatic review responses, and fake review flagging

Multiple Locations – “Discounted Pricing”

Review Trackers

Review Trackers

Features:

Monitor online reviews

Request more customer feedback

Track location performance

Pricing:

Single Location – $49

Midsize & Enterprise – “Contact Us”

Agencies & Resellers – “Contact Us”

 

Reputology

Reputology

Features:

Customized email alerts

Single dashboard

Workflow tool

Automated feedback collection

Pricing:

Single Location – “Contact Us”

Multi-Location – “Contact Us”

Agencies & Resellers – “Contact Us”

 

Chat Meter

Chatmeter

Features:

Review monitoring

Daily email deliveries

Competitive benchmarking

Sentiment analysis

Pricing:

Not Listed – Must request demo

 

Citation Building Tools

Citations are “mentions” of your business on online directories like Yellow Pages, Angie’s List, Hotfrog, etc.  These tools help make citation building much easier.

 

Moz Local

How it Works:

  1. Enter your location data
  2. Moz builds citations to all the major data aggregate

Pricing:

Essential – Less than $9 / month per listing

Professional – Less than $15 / month per listing

Premium – Less than $21 / month per listing

Whitespark

Features:

Citation building

Citation audit and cleanup

Reputation builder for gathering reviews, feedback, and testimonials.

Pricing:

Citation Building

Generic Citations – $4 / each

Local Citations – $5 / each

Citation Audit and Cleanup

Base Package – $400

Reputation Builder

Custom Pricing

Michael Johnson on Linkedin
Michael Johnson

William “Michael” Johnson is a digital marketer and founder of Crown Listings. He’s also a contributor to Inman News, where he teaches real estate agents digital marketing tips.


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