Property Management CRM Software
These CRM software programs are built specifically for property management companies:
Online owner portal, renter portal, leases, payments, and maintenance requests.
Training and support
Marketing, accounting, and reporting tools
Residential – $1.25 per unit / month.
Commercial – $1.50 per unit / month.
Student Housing – $1.25 per unit / month
Community Associations – $.80 per unit / month
Enterprise class accounting
Lots of customization options: Automatic options, custom fields, custom reports, etc.
Standard – $239 / month (set up fee of 1 month)
Ultimate – $289 / month (setup fee of 1 month). Includes e-Signatures, check scanning, and Mobile App
Enterprise – Personalized quote needed
Owner and tenant portals
Automation options: Automate renewals, move ins, move outs, and more.
Online payments and fee managements
Basic – $1 per unit / month ($250 monthly minimum)
Plus – $1.50 per unit / month ($350 monthly minimum)
Premium – $200 per unit / month ($450 monthly minimum)
These advertising platforms allow you to get your brand in front of people and/or generate leads for your property management company. Most advertising platforms utilize pay-per-click, or impression based pricing.
Show ads on Googles Search Engine Results Pages (SERPS), display ad-network websites, apps, and YouTube.
Show ads on Bing’s SERPS, display ad-network, and Yahoo!
Show ads on Yahoo! SERPS, native ads (ads that match the look and feel of the sites they are published on), and partner sites.
Show ads before, during, or after a video starts (in-stream), or while people are searching for videos (discovery ads). Discovery ads can also appear along side videos that are playing in the section to the right of the video.
Show ads on Facebook news feed, right column, Instagram, and instant articles.
Show ads in homepage feed, right rail, and sponsored mail.
Review sites not only allow people to rate your services, but they can also help drive people to your business, and help your local SEO efforts. This is especially true of the first two, since they are tied in to maps listings as well.
Google My Business
Show up in Google’s Local Pack, and Maps listings.
Show up in Bing Local results, and Maps listings.
Prospects can review your company’s ratings under the “agent finder” menu.
Another popular, and heavily used review site that can be vital to the success of your company
BBB Business Profile
The Better Business Bureau rating system is designed to give people an idea of how a business interacts with its customers
Review Management Software
One of the concerns I hear most often about citation building is “how are we going to keep up with reviews…especially negative ones”. Review management software makes it easy for you to keep track of what people are saying about your company on review sites, and reply to comments.
Email alerts with response options
Unlimited locations (depending on plan)
Missing profile alerts
Single Location Basic – $39 / month
Single Location Premium – $49 / month. Includes automatic review responses, and fake review flagging
Multiple Locations – “Discounted Pricing”
Monitor online reviews
Request more customer feedback
Track location performance
Single Location – $49
Midsize & Enterprise – “Contact Us”
Agencies & Resellers – “Contact Us”
Customized email alerts
Automated feedback collection
Single Location – “Contact Us”
Multi-Location – “Contact Us”
Agencies & Resellers – “Contact Us”
Daily email deliveries
Not Listed – Must request demo
Citation Building Tools
Citations are “mentions” of your business on online directories like Yellow Pages, Angie’s List, Hotfrog, etc. These tools help make citation building much easier.
How it Works:
- Enter your location data
- Moz builds citations to all the major data aggregate
Essential – Less than $9 / month per listing
Professional – Less than $15 / month per listing
Premium – Less than $21 / month per listing
Citation audit and cleanup
Reputation builder for gathering reviews, feedback, and testimonials.
Generic Citations – $4 / each
Local Citations – $5 / each
Citation Audit and Cleanup
Base Package – $400