Youtube symbol on phone

I think that most home builders, realtors, property managers, etc. are aware of the potential upside that video marketing can provide.

Today, video marketing is almost synonymous with YouTube.  Take a look at these stats from Statistic Brain:

YouTube Stats

My hope is for you to be able to tap into that potential traffic, and have it benefit your business.

So, how do you create a YouTube channel that drives traffic to your website?

First – Build a Channel

To create a YouTube channel visit YouTube and login to your email account.  Next, go to the section listed as “My Channel.”

If it is your first time going to the “My Channel” section, you will need to click on create channel.  After that you can add:

  • A profile picture
  • Channel art – The large image that serves a background photo for your channel
  • A channel description
  • A Link to your website – This is one of the ways you can drive traffic you your site. The link to your site will be located within the clipart.
  • Links to your other social media platforms

You can add the description and links via the “About” section as well.

Optimize Your Channel

To optimize your channel even further, click on “Video Manager” which is found just above the “channel art” section.

Next, click on “Channel” on the left hand menu, then click “Advanced.”

Advanced YouTube menu section

In the advanced section you’ll want to target a country, and add “Channel keywords” to help further inform YouTube what your channel is about.

For instance, if you are a Home Builder in the Pacific North West, you can add keywords like “home builder”, “new homes in the pacific north west”, “new homes in Portland”, “new homes in Seattle”, etc.

Next, you can select whether or not other people can advertise alongside your videos.

If you have an AdWords account you can link it to you YouTube channel.  **This is import to do if you want to create a video marketing campaign in AdWords**

At the very bottom of the page you can insert your Google Analytics property tracking ID.

Connect Your Channel to Your Website

This step is also in the “Advanced” section, I just separated it due to its importance.

To connect your YouTube channel to your website you will need to

  1. Type in the URL to your website
  2. Click on “Add”
  3. A message will pop up underneath that says “To associate with this site you must verify that you own it” – click on verify
  4. From here you can choose the method by-which to verify your website. If you don’t have any coding experience the easiest way is to use “Domain name provider” which only requires you to sign in to your domain name provider (i.e. GoDaddy, Bluehost, etc.)

Add Videos

Once you’ve made high quality videos, that provide value to your targeted audience, you are ready to add those videos to YouTube.

To add a video to YouTube just click the Arrow Icon at the top right hand of YouTube.  This will take you to an Upload screen where you can select the files and specify if you want to video to be public, unlisted or private.  You want your videos to be found, so make sure you choose Public.

Select files to upload

Optimize Your Videos

From the “My Channel” section (Go back to the YouTube homepage to find), click on “Video Manager.” From there, click on edit to be taken to the “info and settings screen.”

In this section you will:

  1. Add a Title
  2. Add a Description – Make this part as descriptive as you possibly can. I’ve even gone as far as transcribing the whole video, which I’m not certain is necessary.  You can also add a link to your website in the description section (you have to use http://your website .com  in order for it to work)
  3. Add Tags – These are keywords that will help people find your videos organically

Next, in the “Advanced Settings” section, you can add a Category to your video.

Add Cards

Cards are like an interactive ad that you can use to get people to visit your website from your videos.

You can use cards to link to other videos, or channels, but we want to take people to our websites, where they will turn into clients.  To do that we will:

  1. Click on Cards
  2. Play the video and then hit the pause button where you would like the card to begin
  3. Click on Add Card, then scroll down to Link and click create
  4. Next, you can add any URL associated with your website
  5. Create a card title, call to action, and some teaser text
  6. Click on Create card

In addition to cards you can add “annotations” to your videos.  However, it should be noted that in order to use an annotation that points to your website, you also have to add an annotation that points to at least one other video.


As you can see, getting more traffic to your website via YouTube really isn’t that difficult.

This should help you focus more of your time and energy on the creative side, and less on the marketing side.

If you have any questions about video marketing feel free to leave a comment below, or fill out our contact page.

Michael Johnson on Linkedin
Michael Johnson
William "Michael" Johnson is a digital marketer and founder of Crown Listings. He's also a contributor to Inman News, where he teaches real estate agents digital marketing tips.

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