Builders. Here’s 4 Reasons Why Your PPC Campaigns Aren’t Working!

Most home builders don’t need to be convinced of the effectiveness and importance of PPC advertising when it comes to lead generation.  But, when it comes time to view the results of their PPC campaigns, many builders are left wondering … Continue Reading

Lead Generation for Property Management

Effective Lead Generation for Property Management

Online Lead Generation for Property Management Companies Lead generation for property management companies can be done in a lot of different ways.  Because there are many home owners and renters seeking property management services or homes for rent online, it … Continue Reading

Effective Online Marketing for Million Dollar Listings

Effective Online Marketing for Million Dollar Listings

If you want to market your million dollar listings online effectively there are a few things that can help tremendously. I’ve done a lot of online marketing for real estate professionals, and every time I do competitor research it surprises … Continue Reading

Property Management Marketing Tools

Property Management Marketing Tools

Sections Property Management CRM Software Advertising Platforms Review Sites Review Management Software Citation Building Tools   Property Management CRM Software These CRM software programs are built specifically for property management companies: Appfolio Features: Online owner portal, renter portal, leases, payments, … Continue Reading

Brand Awareness

Best Real Estate Marketing for Brand Awareness

Building awareness of your real estate business is an important function of marketing.  But, what’s the best marketing tactic to build brand awareness for your company? I’m going to argue that the best (and most affordable) type of marketing for … Continue Reading

Data Driven Digital Marketing Insights for Home Builders

Data Driven Digital Marketing Insights for Home Builders

After years of marketing for home builders I’ve been able to gather some very insightful data. Most importantly, I’ve gathered data showing the sources that convert the most leads, and which don’t. I’ve also seen some internet marketing channels that … Continue Reading

Why Smart Agents Leverage Google AdWords

Why Smart Agents Leverage Google Ads

Whether you’re a new real estate agent, or a seasoned agent, you have one thing in common;  You are constantly trying to generate leads so you can stay in business. What many agents wrestle with is where they should focus … Continue Reading

How To Ace Local SEO for Real Estate

Several years ago learned that you can help inform search engines not only about what you do, but where you do it.  And, through informing search engines about what you do, and where you do it, they will in turn … Continue Reading

laptop with Google search bar

How Real Estate Pro’s Can Beat their LARGEST Competitors in Search Rankings

Pardon the long introduction, but I think it’s necessary for me to tell a little of my story regarding real estate marketing before I get into the How-To stuff. When I first started Crown Listings I was a brand new … Continue Reading

Youtube symbol on phone

How To Create a YouTube Channel That Drives Traffic To Your Website

I think that most home builders, realtors, property managers, etc. are aware of the potential upside that video marketing can provide. Today, video marketing is almost synonymous with YouTube.  Take a look at these stats from Statistic Brain: My hope … Continue Reading